A referral program helps to create an awareness about one’s app by helping it grow in a viral, yet organic fashion. You can see the exact k-Factor , measur...

Link expiration: By default, Branch links persist indefinitely -- once created, they won't disappear. However, we allow you to set an expiration date o...

Social networks like Facebook and Twitter are notorious for being walled gardens - once you’re in those apps, they make it really hard to link out (especial...

The current expected behavior for various apps and browsers can be viewed in the table below.  History: App - application will open Fallback - applicatio...