Mapped Fields


TUNE FieldBranch FieldBranch LinkBranch Postback MacroTUNE Postback MacroAvailable via Postbacks?Available via Export API?
actiondatasourceN/A


TRUE
ad_network_idlast_attributed_touch_data_tilde_advertising_partner_id~advertising_partner_id${(last_attributed_touch_data.~advertising_partner_id)!}{ad_network_id}TRUETRUE
ad_network_namelast_attributed_touch_data_tilde_advertising_partner_name~advertising_partner_name${(last_attributed_touch_data.~advertising_partner_name)!}
N/ATRUETRUE
advertiser_idorganization_idN/A${(organization_id)!}
{advertiser_id}TRUETRUE
advertiser_nameorganization_nameN/A${(organization_name)!}
{advertiser_name}TRUETRUE
advertiser_opt_outuser_data_limit_facebook_trackingN/AN/AN/ATRUETRUE
advertiser_ref_idevent_data_transaction_idN/A${(event_data.transaction_id)!}
{advertiser_ref_id}TRUETRUE
advertiser_sub_ad_namelast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name${(last_attributed_touch_data.~customer_ad_name)!}
{my_ad_name}TRUETRUE
advertiser_sub_ad_reflast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name${(last_attributed_touch_data.~customer_ad_name)!}
{my_ad}TRUETRUE
advertiser_sub_adgroup_namelast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name${(last_attributed_touch_data.~customer_ad_set_name)!}
{my_adgroup_name}TRUETRUE
advertiser_sub_adgroup_reflast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name${(last_attributed_touch_data.~customer_ad_set_name)!}
{my_adgroup}TRUETRUE
advertiser_sub_campaign_namelast_attributed_touch_data_tilde_customer_campaign~customer_campaign${(last_attributed_touch_data.~customer_campaign)!}{my_campaign_name}TRUETRUE
advertiser_sub_campaign_reflast_attributed_touch_data_tilde_customer_campaign~customer_campaign${(last_attributed_touch_data.~customer_campaign)!}
{my_campaign}TRUETRUE
advertiser_sub_keyword_namelast_attributed_touch_data_tilde_customer_keyword~customer_keyword${(last_attributed_touch_data.~customer_keyword)!}
{my_keyword_name}TRUETRUE
advertiser_sub_keyword_reflast_attributed_touch_data_tilde_customer_keyword~customer_keyword${(last_attributed_touch_data.~customer_keyword)!}
{my_keyword}TRUETRUE
advertiser_sub_placement_namelast_attributed_touch_data_tilde_customer_placement~customer_placement${(last_attributed_touch_data.~customer_placement)!}
{my_placement_name}TRUETRUE
advertiser_sub_placement_reflast_attributed_touch_data_tilde_customer_placement~customer_placement${(last_attributed_touch_data.~customer_placement)!}
{my_placement}TRUETRUE
advertiser_sub_publihser_idlast_attributed_touch_data_tilde_customer_secondary_publisher
~customer_secondary_publisher




advertiser_sub_publisher_namelast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher${(last_attributed_touch_data.~customer_secondary_publisher)!}
{my_publisher_name}TRUETRUE
advertiser_sub_publisher_reflast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher${(last_attributed_touch_data.~customer_secondary_publisher)!}
{my_publisher}TRUETRUE
advertiser_sub_site_namelast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name${(last_attributed_touch_data.~customer_sub_site_name)!}
{my_site_name}TRUETRUE
advertiser_sub_site_reflast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name${(last_attributed_touch_data.~customer_sub_site_name)!}
{my_site}TRUETRUE
affiliate_idlast_attributed_touch_data_tilde_tune_publisher_id
~publisher_id${(last_attributed_touch_data.~tune_publisher_id)}
N/ATRUE
FALSE
agency_idlast_attributed_touch_data_tilde_agency_id~agency_id${(last_attributed_touch_data.~agency_id)!}
{agency_id}TRUETRUE
agency_namelast_attributed_touch_data_tilde_agency
~agency


TRUE
android_iduser_data.android_id
N/A${(user_data.android_id)!}
{android_id}TRUE
FALSE
app_idapp_idN/A


TRUE
app_versionuser_data_app_versionN/A${(user_data.app_version)!}
{app_version}TRUETRUE
attribute_sub1content_items[].custom_fields.sub1
N/A${(content_items[0].custom_fields.sub1)!}{attribute_sub1}TRUETRUE
attribute_sub1
custom_data.sub1
N/A
${(custom_data.sub1)!}



attribute_sub2content_items[].custom_fields.sub2N/A${(content_items[0].custom_fields.sub2)!}
{attribute_sub1}
TRUETRUE
attribute_sub2custom_data.sub2N/A${(custom_data.sub2)!}
{attribute_sub2}TRUETRUE
attribute_sub3content_items[].custom_fields.sub3N/A${(content_items[0].custom_fields.sub3)!}
{attribute_sub2}
TRUETRUE
attribute_sub3custom_data.sub3N/A${(custom_data.sub3)!}
{attribute_sub3}TRUETRUE
attribute_sub4content_items[].custom_fields.sub4N/A${(content_items[0].custom_fields.sub4)!}
{attribute_sub3}
TRUETRUE
attribute_sub4custom_data.sub4N/A${(custom_data.sub4)!}
{attribute_sub4}TRUETRUE
attribute_sub5content_items[].custom_fields.sub5N/A${(content_items[0].custom_fields.sub5)!}
{attribute_sub4}
TRUETRUE
attribute_sub5custom_data.sub5N/A${(custom_data.sub5)!}
{attribute_sub5}TRUETRUE
browser_fingerprint_iduser_data_browser_fingerprint_idN/A


TRUE
city_codeuser_data_geo_city_code N/A${(user_data.geo_city_code)!}
{attribute_sub5}
TRUETRUE
click_createdlast_attributed_touch_timestamp
N/A


TRUE
click_date
last_attributed_touch_timestamp
N/A
<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="YYYY-MM-dd">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{click_date}TRUE
FALSE
click_datetimelast_attributed_touch_timestamp
N/A
<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="YYYY-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{click_datetime}TRUE
FALSE
click_timelast_attributed_touch_timestamp
N/A
<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{click_time}TRUE
FALSE
click_timestamp_millisecondslast_attributed_touch_timestamp
N/A
<@urlencode><#if (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if></@urlencode>
{click_timestamp_milliseconds}TRUE
FALSE
click_timestampreferrer_touch_timestamp
N/A
<@urlencode><#if (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{click_timestamp}TRUE
TRUE
connection_typeuser_data_internet_connection_type
N/AN/A
FALSE
content_idcustom_data.content_idN/A${(custom_data.content_id)!}
{content_id}TRUETRUE
content_typecustom_data.content_typeN/A${(custom_data.content_type)!}{content_type}TRUETRUE
conversion_dateevent_timestamp
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd">${event_timestamp}</@dateformat></@urlencode>
{conversion_date}TRUE
FALSE
conversion_datetimeevent_timestamp
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd HH:mm:ss">${event_timestamp}</@dateformat></@urlencode>
{conversion_datetime}TRUE
FALSE
conversion_timeevent_timestamp

N/A
<@urlencode><@dateformat output_date_format="HH:mm:ss">${event_timestamp}</@dateformat></@urlencode>
{conversion_time}TRUE
FALSE
conversion_timestamp_millisecondsevent_timestamp
N/A
<@urlencode>${event_timestamp}</@urlencode>
{conversion_timestamp_milliseconds}TRUE
FALSE
conversion_timestampevent_timestamp
N/A
<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${event_timestamp}</@dateformat></@urlencode>
{conversion_timestamp}TRUE
FALSE
country_codeuser_data_geo_country_codeN/A${(user_data.geo_country_code)!}{country_code}TRUETRUE
country_nameuser_data_geo_country_enN/A${(user_data.geo_country_code_en)!}
N/ATRUETRUE
createdevent_timestampN/A<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}</@dateformat></@urlencode>
{timestamp}TRUETRUE
currency_codeevent_data_currencyN/A${(event_data.currency)!}{currency_code}TRUETRUE
date
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd">${.now}</@dateformat></@urlencode>
{date}TRUE
FALSE
datetime
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd HH:mm:ss">${.now}</@dateformat></@urlencode>
{datetime}TRUE
FALSE
date1custom_data.date1N/A${(custom_data.date1)!}
{date1}TRUETRUE
date2custom_data.date2N/A${(custom_data.date2)!}
{date2}TRUETRUE
derived_site_idtune_site_idN/A



device_branduser_data_brandN/A${(user_data.brand)!}
{device_brand}TRUETRUE
device_carrieruser_data_carrier_name
N/A${(user_data.carrier_name)!}



device_cpu_typeuser_data_cpu_type
N/AN/A
FALSE
device_ipuser_data_ipN/A

${(user_data.ip)!}

{device_ip}TRUETRUE
device_modeluser_data_modelN/A

${(user_data.model)!}

{device_model}TRUETRUE
device_typeuser_data_device_typeN/A

${(user_data.device_type)!}

{device_type}TRUE
TRUE
download_datestore_install_begin_timestamp
N/A

${(store_install_begin_timestamp)!}




event_namecustomer_event_alias
N/A
<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!?capitalize}</#if>
{event_name}TRUE
FALSE
event_typenameN/A<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if>
{event_type}TRUETRUE
event_items_countcontent_items?size
N/A
${(content_items?size)!}
{event_items_count}TRUE
FALSE
event_items_json
N/A
<@urlencode><@jsonmap data=content_items></@jsonmap></@urlencode>
{event_items_json}TRUEFALSE
event_items_names_stringcontent_items[0].$product_name
N/A
${(content_items[0].$product_name)!}
{event_items_names_string}
TRUE
FALSE
event_item_refcontent_items[0].$product_name
N/A
${(content_items[0].$product_name)!}
{event_item_ref}TRUEFALSE
event_item_ref_stringcontent_items[0].$product_name
N/A${(content_items[0].$product_name)!}
{event_item_ref_string}TRUEFALSE
existing_userexisting_userN/A

${(existing_user)!}



TRUE
geo.city_codeuser_data_geo_city_code
N/A



TTRUERUE
geo.continent_codeuser_data_geo_continent_code N/A



TRUE
geo.country_codeuser_data_geo_country_code
N/A



TRUE
geo.country_nameuser_data_geo_country_en
N/A



TRUE
geo.postal_codeuser_data_geo_postal_code
N/A



TRUE
geo.region_nameuser_data_geo_region_en
N/A



TRUE
google_ad_trackinguser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >0<#else>1</#if>
{google_ad_tracking}TRUETRUE
google_ad_tracking_disableduser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>
{google_ad_tracking_disabled}TRUETRUE
google_aiduser_data_aaidN/A<@upper>${(user_data.aaid)!}</@upper>{google_aid}TRUETRUE
google_aid_lower
user_data.aaid
N/A<@lower>${(user_data.aaid)!}</@lower>
{google_aid_lower}
TRUE
TRUE
google_aid_upper
user_data.aaid
N/A
<@upper>${(user_data.aaid)!}</@upper>
{google_aid_upper}TRUE
TRUE
google_aid_sha1
user_data.aaid
N/A<@sha1>${(user_data.aaid)!}</@sha1>
{google_aid_sha1}TRUE
TRUE
google_aid_sha1_lower
user_data.aaid
N/A
<@lower><@sha1>${(user_data.aaid)!}</@sha1></@lower>
{google_aid_sha1_lower}TRUE
TRUE
google_aid_sha1_upper
user_data.aaid
N/A
<@upper><@sha1>${(user_data.aaid)!}</@sha1></@upper>
{google_aid_sha1_upper}
TRUE
TRUE
google_aid_sha256
user_data.aaid
N/A
<@sha256>${(user_data.aaid)!}</@sha256>
{google_aid_sha256}TRUE
TRUE
google_aid_sha256_lower
user_data.aaid
N/A
<@lower><@sha256>${(user_data.aaid)!}</@sha256></@lower>
{google_aid_sha256_lower}
TRUE
TRUE
google_aid_sha256_upper
user_data.aaid
N/A
<@upper><@sha256>${(user_data.aaid)!}</@sha256></@upper>
{google_aid_sha256_upper}
TRUE
TRUE
google_aid_md5
user_data.aaid
N/A<@md5>${(user_data.aaid)!}</@md5>
{google_aid_md5}TRUE
TRUE
ididN/A<@firstNotEmpty>${(tune_site_event_id)!}|${(customer_event_alias)!}|${(name)!}</@firstNotEmpty>

TRUE
TRUE
impression_createdlast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{impression_timestamp}TRUE
FALSE
impression_datelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"
N/A
<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="YYYY-MM-dd">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{impression_date}TRUE
FALSE
impression_datetimelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"
N/A
<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="YYYY-MM-dd HH:mm:ss">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{impression_datetime}TRUE
FALSE
impression_timelast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"

N/A
<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="HH:mm:ss">${last_attributed_touch_timestamp}</@dateformat><#else></#if>
{impression_time}
TRUE
FALSE
impression_timestamp_millisecondslast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"
N/A
<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??>${last_attributed_touch_timestamp}<#else></#if></@urlencode>
{impression_timestamp_milliseconds}TRUE
FALSE
impression_timestamplast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"
N/A
<@urlencode><#if (last_attributed_touch_type == 'IMPRESSION') && (last_attributed_touch_timestamp)??><@dateformat output_date_format="TIMESTAMP_SECONDS">${last_attributed_touch_timestamp}</@dateformat><#else></#if></@urlencode>
{impression_timestamp}TRUE
FALSE
install_createdinstall_activity_timestampN/A${(install_activity.timestamp)!}

TRUE
TRUE
install_dateinstall_activity_timestamp
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd">${install_activity.timestamp}</@dateformat></@urlencode>

TRUE
FALSE
install_datetimeinstall_activity_timestamp
N/A
<@urlencode><@dateformat output_date_format="YYYY-MM-dd HH:mm:ss">${install_activity.timestamp}</@dateformat></@urlencode>
{install_datetime}
TRUEFALSE
install_timeinstall_activity_timestamp
N/A
<@urlencode><@dateformat output_date_format="HH:mm:ss">${install_activity.timestamp}</@dateformat></@urlencode>

TRUE
FALSE
install_timestamp_millisecondsinstall_activity_timestamp
N/A
<@urlencode>${install_activity.timestamp}</@urlencode>

TRUE
FALSE
install_timestampinstall_activity_timestamp
N/A
<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}</@dateformat></@urlencode>

TRUE
FALSE
install_publisher_nameinstall_activity_touch_data_tilde_advertising_partner_name~advertising_partner_name${(install_activity.touch_data.tilde_advertising_partner_name)!}

TRUE
TRUE
installeruser_data_installer_package_name
N/A




installer_package_nameuser_data_installer_package_name
N/A




invoke_url(_android|_ios|_fire) 
 last_attributed_touch_data_dollar_invoke_url (_android, _ios, and _fire)
N/AN/A
FALSEFALSE
ios_ad_trackinguser_data_limit_ad_trackingN/A<#if (user_data.limit_ad_tracking)! >0<#else>1</#if>
{ios_ad_tracking}TRUETRUE
ios_ifauser_data_idfaN/A${(user_data.idfa)!}
{ios_ifa}TRUETRUE
ios_ifa_lower
user_data_idfa
N/A
<@lower>${(user_data.idfa)!}</@lower>
{ios_ifa_lower}TRUE
TRUE
ios_ifa_upper
user_data_idfa
N/A
<@upper>${(user_data.idfa)!}</@upper>
{ios_ifa_upper}TRUE
TRUE
ios_ifa_sha1user_data_idfa
N/A
<@sha1>${(user_data.idfa)!}</@sha1>
{ios_ifa_sha1}TRUETRUE
ios_ifa_sha1_lower
user_data_idfa
N/A
<@lower><@sha1>${(user_data.idfa)!}</@sha1></@lower>
{ios_ifa_sha1_lower}
TRUE
TRUE
ios_ifa_sha1_upper
user_data_idfa
N/A
<@upper><@sha1>${(user_data.idfa)!}</@sha1></@upper>
{ios_ifa_sha1_upper}
TRUE
TRUE
ios_ifa_sha256
user_data_idfa
N/A
<@sha256>${(user_data.idfa)!}</@sha256>
{ios_ifa_sha256}
TRUE
TRUE
ios_ifa_sha256_lower
user_data_idfa
N/A
<@lower><@sha256>${(user_data.idfa)!}</@sha256></@lower>
{ios_ifa_sha256_lower}TRUE
TRUE
ios_ifa_sha256_upper
user_data_idfa
N/A
<@upper><@sha256>${(user_data.idfa)!}</@sha256></@upper>
{ios_ifa_sha256_upper}TRUETRUE
ios_ifa_md5
user_data_idfa
N/A
<@md5>${(user_data.idfa)!}</@md5>
{ios_ifa_md5}
TRUE
TRUE
ios_ifvuser_data_idfvN/A${(user_data.idfv)!}
{ios_ifv}TRUETRUE
ipuser_data_ipN/A

${ (user_data.ip)! }


TRUETRUE
is_coppauser_data_is_coppaN/AN/A
TRUEFALSE
is_attributedlast_attributed_touch_data.$3p
N/A
<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>
{is_attributed}TRUE
FALSE
is_first_eventfirst_event_for_user
N/A
<#if (first_event_for_user)?? && first_event_for_user>1<#else>0</#if>
{is_first_event}TRUE
FALSE
is_first_purchaseevent_data.revenue
N/A
<#if (event_data.revenue)?? && (event_data.revenue > 0)>1<#else>0</#if>
{is_first_purchase}TRUE
FALSE
is_install_attributedlast_attributed_touch_data.$3p
N/A
<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>
{is_install_attributed}TRUE
FALSE
is_reengagementreengagement_activity.attributed
N/A
<#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if>
{is_reengagement}TRUE
TRUE
is_view_throughlast_attributed_touch_type = IMPRESSIONN/A<#if (last_attributed_touch_type)! == 'IMPRESSION'>1<#else>0</#if>
{is_view_through}TRUE
TRUE
languageuser_data_languageN/A${(user_data.language)!}{language}TRUETRUE
latitudeuser_data_geo_latN/A


TRUE
levelcustom_data.level
N/A
${(custom_data.level)!}
{level}TRUE
TRUE
localeuser_data_device_locale
N/AN/A
FALSETRUE
log_ididN/A


TRUE
longitudeuser_data_geo_lonN/A


TRUE
mat_iduser_data_tune_mat_idN/A${(user_data.tune_mat_id)!}{mat_id}TRUETRUE
metro_codeuser_data_geo_dma_codeN/A${(user_data.geo_dma_code)!}

TRUETRUE
mobile_app_typeuser_data.os
N/A
<#if (user_data.os) == 'IOS'>iOS<#elseif (user_data.os) == 'ANDROID'>Android<#else>${(user_data.os)!}</#if>
{mobile_app_type}TRUE
TRUE
os_iduser_data_android_idN/A${(user_data.android_id)!}
{os_id}TRUETRUE
os_jailbrokeuser_data_is_jailbrokenN/A${(user_data.is_jailbroken)!}
{os_jailbroke}TRUETRUE
os_versionuser_data_os_version, user_data_os_version_androidN/A<#if (user_data.os == 'ANDROID') && (user_data.os_version_android)??>${(user_data.os_version_android)!}<#else>${(user_data.os_version)!}</#if>
{os_version}TRUETRUE
package_nameuser_data_app_package_nameN/A${(user_data.app_package_name)!}
{package_name}TRUETRUE
platform_aiduser_data_kindle_idN/A${(user_data.kindle_id)!}
{platform_aid}TRUETRUE
postal_codeuser_data_geo_postal_codeN/A${(user_data.geo_postal_code)!}

TRUETRUE
price_per_unitcontent_items_dollar_price





price_per_unit_usd
content_items_dollar_price_in_usd 




publisher_click_idlast_attributed_touch_data_tilde_external_touch_id~external_touch_id${(last_attributed_touch_data.~external_touch_id)!}

TRUETRUE
publisher_idlast_attributed_touch_data_tilde_tune_publisher_id
~tune_publisher_id${(last_attributed_touch_data_tilde_tune_publisher_id)!}



publisher_namelast_attributed_touch_data_tilde_tune_publisher_name~tune_publisher_name${(last_attributed_touch_data.~tune_publisher_name)!}{publisher_name}TRUETRUE
publisher_ref_idlast_attributed_touch_data_custom_fields.publisher_ref_idN/A<@firstNotEmpty>${(last_attributed_touch_data.publisher_ref_id)!}|${(last_attributed_touch_data.~click_id)!}</@firstNotEmpty>{publisher_ref_id}TRUETRUE
publisher_sub1last_attributed_touch_data_tilde_tune_publisher_sub1~tune_publisher_sub1
${(last_attributed_touch_data.~tune_publisher_sub1)!}{publisher_sub1}TRUE
TRUE
publisher_sub2
last_attributed_touch_data_tilde_tune_publisher_sub2~tune_publisher_sub2
${(last_attributed_touch_data.~tune_publisher_sub2)!}
{publisher_sub2}
TRUE
TRUE
publisher_sub3
last_attributed_touch_data_tilde_tune_publisher_sub3
~tune_publisher_sub3
${(last_attributed_touch_data.~tune_publisher_sub3)!}
{publisher_sub3}
TRUE
TRUE
publisher_sub4
last_attributed_touch_data_tilde_tune_publisher_sub4
~tune_publisher_sub4
${(last_attributed_touch_data.~tune_publisher_sub4)!}
{publisher_sub4}
TRUE
TRUE
publisher_sub5
last_attributed_touch_data_tilde_tune_publisher_sub5
~tune_publisher_sub5
${(last_attributed_touch_data.~tune_publisher_sub5)!}
{publisher_sub5}
TRUE
TRUE
publisher_sub_ad_idlast_attributed_touch_data_tilde_ad_id 
~ad_id${(last_attributed_touch_data.~ad_id)!}

TRUE
TRUE
publisher_sub_ad_namelast_attributed_touch_data_tilde_ad_name~ad_name${(last_attributed_touch_data.~ad_name)!}
{sub_ad_name}TRUETRUE
publisher_sub_ad_reflast_attributed_touch_data_tilde_ad_name~ad_id${(last_attributed_touch_data.~ad_id)!}
{sub_ad}TRUETRUE
publisher_sub_adgroup_idlast_attributed_touch_data_tilde_ad_set_id 
~ad_set_id${(last_attributed_touch_data.~ad_set_id)!}

TRUE
TRUE
publisher_sub_adgroup_namelast_attributed_touch_data_tilde_ad_set_name~ad_set_name${(last_attributed_touch_data.~ad_set_name)!}
{sub_adgroup_name}TRUETRUE
publisher_sub_adgroup_reflast_attributed_touch_data_tilde_ad_set_id~ad_set_id${(last_attributed_touch_data.~ad_set_id)!}
{sub_adgroup}TRUETRUE
publisher_sub_campaign_idlast_attributed_touch_data_tilde_campaign_id
~campaign_id${(last_attributed_touch_data.~campaign_id)!}

TRUE
TRUE
publisher_sub_campaign_namelast_attributed_touch_data_tilde_campaign~campaign${(last_attributed_touch_data.~campaign)!}
{sub_campaign_name}TRUETRUE
publisher_sub_campaign_reflast_attributed_touch_data_tilde_campaign_id~campaign${(last_attributed_touch_data.~campaign_id)!}
{sub_campaign}TRUETRUE
publisher_sub_keyword_idlast_attributed_touch_data_tilde_keyword_id
~keyword_id
${(last_attributed_touch_data.~keyword_id)!}

TRUE
TRUE
publisher_sub_keyword_namelast_attributed_touch_data_tilde_keyword~keyword${(last_attributed_touch_data.~keyword)!}
{sub_keyword_name}TRUETRUE
publisher_sub_keyword_reflast_attributed_touch_data_tilde_keyword_id~keyword_id${(last_attributed_touch_data.~keyword_id)!}
{sub_keyword}TRUETRUE
publisher_sub_placement_idlast_attributed_touch_data_tilde_placement_id
~placement_id
${(last_attributed_touch_data.~placement_id)!}

TRUE
TRUE
publisher_sub_placement_namelast_attributed_touch_data_tilde_placement~placement${(last_attributed_touch_data.~placement)!}
{sub_placement_name}TRUETRUE
publisher_sub_placement_reflast_attributed_touch_data_tilde_placement_id~placement_id${(last_attributed_touch_data.~placement_id)!}
{sub_placement}TRUETRUE
publisher_sub_publihser_idlast_attributed_touch_data_tilde_secondary_publisher_id
~secondary_publisher_id
${(last_attributed_touch_data.~secondary_publisher_id)!}


TRUE
publisher_sub_publisher_namelast_attributed_touch_data_tilde_secondary_publisher~secondary_publisher${(last_attributed_touch_data.~secondary_publisher)!}
{sub_publisher_name}TRUETRUE
publisher_sub_publisher_reflast_attributed_touch_data_tilde_secondary_publisher_id~secondary_publisher_id${(last_attributed_touch_data.~secondary_publisher_id)!}
{sub_publisher}TRUETRUE
publisher_sub_site_namelast_attributed_touch_data_tilde_sub_site_name~sub_site_name${(last_attributed_touch_data.~sub_site_name)!}
{sub_site_name}TRUETRUE
quantitycustom_data_quantityN/A${(custom_data.quantity)!}
{quantity}TRUETRUE
quantitycontent_items[].dollar_quantity
N/A


TRUE
ratingcustom_data_rating
N/A
${(custom_data.rating)!}

TRUE
TRUE
referral_sourceuser_data_referral_sourceN/A


TRUE
referral_urlexternal_intent_uriN/AN/A
FALSEFALSE
region_nameuser_data_geo_region_en
N/A


TRUE
revenueevent_data_revenueN/A${(event_data.revenue)!}
{revenue}TRUETRUE
revenue_usdevent_data_revenue_in_usdN/A${(event_data.revenue_in_usd)!}{revenue_usd}TRUETRUE
screen_layout_sizeuser_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436)
N/A


TRUE
screen_sizeuser_data_screen_width “x” user_data_screen_height (e.g. 1125 X 2436)
N/A


TRUE
sdkuser_data_sdkN/A${(user_data.sdk)!}
{sdk}TRUETRUE
sdk_versionuser_data_sdk_versionN/A${(user_data.sdk_version)!}

TRUETRUE
search_stringevent_data_search_queryN/A${(event_data.search_query)!}
{search_string}TRUETRUE
session_datetimetimestampN/A${(timestamp)!}

TRUEFALSE
session_timestamplast_attributed_touch_timestampN/A


TRUE
site_event_idtune_site_event_idN/A${(tune_site_event_id)!}{site_event_id}TRUETRUE
site_event_item_namecontent_items[].dollar_product_brandN/A${(content_items[0].$product_brand)!}

TRUETRUE
site_event_items_countcount of content_items
N/A


TRUE
site_event_itemscontent_items[]N/A${(content_items[0])!}
{event_items_json}TRUEFALSE
site_event_namecustomer_event_aliasN/A<#if (customer_event_alias)?? && (customer_event_alias)?has_content>${(customer_event_alias)!}<#else>${(name)!}</#if>
{event_name}TRUE
TRUE
site_event_type




TRUE
site_idtune_site_idN/A${(tune_site_id)!}{site_id}TRUETRUE
site_nametune_site_nameN/A${(tune_site_name)!}
{site_name}TRUE
TRUE
stat_click_idlast_attributed_touch_data_custom_fields_stat_click_id
N/A


TRUE
stat_impression_id
last_attributed_touch_data_custom_fields_stat_impression_id
N/A


TRUE
sub_ad_id
last_attributed_touch_data_tilde_ad_id~ad_id



TRUE
sub_ad_namelast_attributed_touch_data_tilde_ad_name
~ad_name



TRUE
sub_ad_reflast_attributed_touch_data_tilde_ad_name
~ad_name



TRUE
sub_adgroup_idlast_attributed_touch_data_tilde_ad_set_id
~ad_set_id



TRUE
sub_adgroup_namelast_attributed_touch_data_tilde_ad_set_name
~ad_set_name


TRUE
sub_adgroup_ref
last_attributed_touch_data_tilde_ad_set_name
~ad_set_name




TRUE
sub_campaign_idlast_attributed_touch_data_tilde_campaign_id
~campaign_id


TRUE
sub_campaign_name
last_attributed_touch_data_tilde_campaign_name
~campaign_name



TRUE
sub_campaign_ref
last_attributed_touch_data_tilde_campaign_name
~campaign_name




TRUE
sub_keyword_idlast_attributed_touch_data_tilde_keyword_id
~keyword_id


TRUE
sub_keyword_name
last_attributed_touch_data_tilde_keyword_name
~keyword_name


TRUE
sub_keyword_ref
last_attributed_touch_data_tilde_keyword_name
~keyword_name



TRUE
sub_placement_idlast_attributed_touch_data_tilde_placement_id
~placement_id


TRUE
sub_placement_name
last_attributed_touch_data_tilde_placement_name
~placement_name


TRUE
sub_placement_ref
last_attributed_touch_data_tilde_placement_name
~placement_name



TRUE
sub_publisher_idlast_attributed_touch_data_tilde_secondary_publisher_id
~secondary_publisher_id


TRUE
sub_publisher_name
last_attributed_touch_data_tilde_secondary_publisher
~secondary_publisher_name


TRUE
sub_publisher_ref
last_attributed_touch_data_tilde_secondary_publisher
~secondary_publisher_name



TRUE
sub_site_namelast_attributed_touch_data_tilde_sub_site_name ~sub_site_name



TRUE
sub_site_reflast_attributed_touch_data_tilde_sub_site_name
~sub_site_name


TRUE
store_app_id
N/A
<@loop data=app.app_bundles val=\"bundle\"><#if user_data.os == bundle.os><#if bundle.os==\"ANDROID\"><@break/><#elseif bundle.os == \"IOS\">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>

TRUE
FALSE
time
N/A
<@urlencode><@dateformat output_date_format="HH:mm:ss">${.now}</@dateformat></@urlencode>

TRUE
TRUE
timestamp_milliseconds
N/A
${.now?long}

TRUE
TRUE
timestamp
N/A
<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${.now}</@dateformat></@urlencode>

TRUE
TRUE
tracking_idlast_attributed_touch_data.tracking_id
N/A
${(last_attributed_touch_data.tracking_id)!}

TRUE
TRUE
transaction_idcustom_data.transaction_id
N/A${(custom_data.transaction_id)!}
{transaction_id}TRUETRUE
unit_pricecontent_items[].dollar_priceN/A${(content_items[0].$price)!}

TRUETRUE
unit_price_usdcontent_items[].dollar_price_in_usdN/A${(content_items[0].$price_usd)!}

TRUETRUE
user_agentuser_data_user_agentN/A${(user_data.user_agent)!}
{user_agent}TRUETRUE
user_iduser_data_developer_identityN/A${(user_data.developer_identity)!}
{user_id}TRUETRUE
valuecontent_items[].dollar_valueN/A${(content_items[0].$value)}
TRUETRUE
value_usdcontent_items[].dollar_value_in_usdN/A${(content_items[0].$value_in_usd)}
TRUETRUE
veruser_data_sdk_versionN/A


TRUE
windows_aiduser_data_windows_aidN/A${(user_data.windows_aid)!}
{windows_aid}TRUETRUE
wurfl_brand_nameuser_data_brandN/A${(user_data.brand)!}

TRUETRUE
wurfl_device_osuser_data_osN/A${(user_data.os)!}

TRUETRUE
wurfl_device_os_versionuser_data_os_versionN/A${(user_data.os_version)!}

TRUETRUE
wurfl_model_nameuser_data_modelN/A${(user_data.model)!}

TRUETRUE


URL Function Macros


TUNE URL Function Macro
Branch URL Function Macro
{firstNotEmpty()}    
<@firstNotEmpty>option1|option2|option3</@firstNotEmpty>
{alphanumeric()}<@alphanumeric>STRING1-STRING2-&STRING3</@alphanumeric>