TUNE Field
Branch Field
Available via Postbacks
Available via Export API
[ table name, e.g. open etc ]
datasource

x


ad_network_id
last_attributed_touch_data_tilde_advertising_partner_id
x
x

advertiser_id
organization_id
x


advertiser_opt_out
user_data_limit_facebook_tracking
x

x

advertiser_ref_id
event_data_transaction_id
x

x

advertiser_sub_ad_name
last_attributed_touch_data_tilde_customer_ad_name
x

x

advertiser_sub_ad_ref
last_attributed_touch_data_tilde_customer_ad_name
x

x

advertiser_sub_adgroup_name
last_attributed_touch_data_tilde_customer_ad_set_name
x

x

advertiser_sub_adgroup_ref
last_attributed_touch_data_tilde_customer_ad_set_name
x

x

advertiser_sub_campaign_name
last_attributed_touch_data_tilde_customer_campaign
x

x

advertiser_sub_campaign_ref
last_attributed_touch_data_tilde_customer_campaign
x

x

advertiser_sub_keyword_name
last_attributed_touch_data_tilde_customer_keyword
x

x

advertiser_sub_keyword_ref
last_attributed_touch_data_tilde_customer_keyword
x

x

advertiser_sub_placement_name
last_attributed_touch_data_tilde_customer_placement
x

x

advertiser_sub_placement_ref
last_attributed_touch_data_tilde_customer_placement
x

x

advertiser_sub_publisher_name
last_attributed_touch_data_tilde_customer_secondary_publisher
x

x

advertiser_sub_publisher_ref
last_attributed_touch_data_tilde_customer_secondary_publisher
x

x

agency_id
last_attributed_touch_data_tilde_agency_id
x

x

app_version
user_data_app_version
x

x
attribute_sub1
custom_data.sub1

x

attribute_sub2
content_items[].custom_fields.sub2
x


attribute_sub2
custom_data.sub2

x

attribute_sub3
content_items[].custom_fields.sub3
x


attribute_sub3
custom_data.sub3

x

attribute_sub4
content_items[].custom_fields.sub4
x


attribute_sub4
custom_data.sub4

x

attribute_sub5
content_items[].custom_fields.sub5
x


attribute_sub5
custom_data.sub5

x

content_id
custom_data.content_id
x

x

content_type
custom_data.content_type
x

x

country_code
user_data_geo_country_code
x

x

country_name
user_data_geo_country_en
x

x

created
timestamp
x

x

currency_code
event_data_currency
x

x

date1
custom_data.date1
x

x

date2
custom_data.date2
x

x

device_brand
user_data_brand
x

x

device_ip
user_data_ip
x

x

device_model
user_data_model
x

x

google_ad_tracking
user_data_limit_ad_tracking
x

x

google_ad_tracking_disabled
user_data_limit_ad_tracking
x

x

google_aid
user_data_aaid
x

x

install_referrer
external_intent_uri (only if referral_url in the Tune API request is empty)


invoke_url
likely ends up in last_attributed_touch_data as $fallback_url, $android_url, $ios_url, and $fire_url
x

x

ios_ad_tracking
user_data_limit_ad_tracking
x

x

ios_ifa
user_data_idfa
x

x

ios_ifv
user_data_idfv
x

x

is_coppa
user_data_is_coppa
x

x

language
user_data_language
x

x

mat_id
user_data_tune_mat_id
x

x

os_id
user_data_android_id
x

x

os_jailbroke
user_data_is_jailbroken
x

x

os_version
user_data_os_version
x

x

package_name
user_data_app_package_name
x

x

platform_aid
user_data_kindle_id
x

x

postal_code
user_data_geo_postal_code
x

x

publisher_ref_id
last_attributed_touch_data_custom_fields.publisher_ref_id
x

x

publisher_sub_ad_name
last_attributed_touch_data_tilde_ad_name
x

x

publisher_sub_ad_ref
last_attributed_touch_data_tilde_ad_id
x

x

publisher_sub_adgroup_name
last_attributed_touch_data_tilde_ad_set_name
x

x

publisher_sub_adgroup_ref
last_attributed_touch_data_tilde_ad_set_id
x

x

publisher_sub_campaign_name
last_attributed_touch_data_tilde_campaign
x

x

publisher_sub_campaign_ref
last_attributed_touch_data_tilde_campaign_id
x

x

publisher_sub_keyword_name
last_attributed_touch_data_tilde_keyword
x

x

publisher_sub_keyword_ref
last_attributed_touch_data_tilde_keyword_id
x

x

publisher_sub_placement_name
last_attributed_touch_data_tilde_placement
x

x

publisher_sub_placement_ref
last_attributed_touch_data_tilde_placement_id
x

x

publisher_sub_publisher_name
last_attributed_touch_data_tilde_secondary_publisher
x

x

publisher_sub_publisher_ref
last_attributed_touch_data_tilde_secondary_publisher_id
x

x

publisher_sub_site_name
last_attributed_touch_data_tilde_sub_site_name
x

x

quantity
content_items[].$quantity
x


referral_url
external_intent_uri

x

revenue
event_data_revenue
x

x

revenue_usd
event_data_revenue_in_usd
x

x

screen_layout_size
user_data_screen_width, user_data_screen_height

x

sdk
user_data_sdk
x

x

sdk_version
user_data_sdk_version
x

x

search_string
event_data_search_query
x

x

site_event_id
tune_site_event_id
x

x

site_event_item_name
content_items[].dollar_product_brand
x


site_event_items
content_items[]
x


site_event_items[].attribute_sub1
content_items[].custom_fields.sub1
x


site_event_name
customer_event_alias

x

site_id
tune_site_id
x

x

unit_price
content_items[].$price
x


unit_price_usd
content_items[].$price_in_usd
x


user_agent
user_data_user_agent
x

x

user_id
user_data_developer_identity
x

x

value
content_items[].$value
x


value_usd
content_items[].$value_in_usd
x


windows_aid
user_data_windows_aid
x

x

wurfl_brand_name
user_data_brand
x

x

wurfl_device_os
user_data_os
x

x

wurfl_device_os_version
user_data_os_version
x

x

wurfl_model_name
user_data_model
x

x