TUNE Field
Branch Field
Branch Link Name
 TUNE Postback Macros
Available via PostbacksAvailable via Export API
ad_network_idlast_attributed_touch_data_tilde_advertising_partner_id~advertising_partner_id{ad_network_id}TRUETRUE
ad_network_namelast_attributed_touch_data_tilde_advertising_partner_name~advertising_partner_name
TRUETRUE
advertiser_idorganization_idN/A{advertiser_id}TRUETRUE
advertiser_nameorganization_nameN/A{advertiser_name}TRUETRUE
advertiser_opt_outuser_data_limit_facebook_trackingN/A
TRUETRUE
advertiser_ref_idevent_data_transaction_idN/A{advertiser_ref_id}TRUETRUE
advertiser_sub_ad_namelast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name{my_ad_name}TRUETRUE
advertiser_sub_ad_reflast_attributed_touch_data_tilde_customer_ad_name~customer_ad_name{my_ad}TRUETRUE
advertiser_sub_adgroup_namelast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name{my_adgroup_name}TRUETRUE
advertiser_sub_adgroup_reflast_attributed_touch_data_tilde_customer_ad_set_name~customer_ad_set_name{my_adgroup}TRUETRUE
advertiser_sub_campaign_namelast_attributed_touch_data_tilde_customer_campaign~customer_campaign{my_campaign_name}TRUETRUE
advertiser_sub_campaign_reflast_attributed_touch_data_tilde_customer_campaign~customer_campaign{my_campaign}TRUETRUE
advertiser_sub_keyword_namelast_attributed_touch_data_tilde_customer_keyword~customer_keyword{my_keyword_name}TRUETRUE
advertiser_sub_keyword_reflast_attributed_touch_data_tilde_customer_keyword~customer_keyword{my_keyword}TRUETRUE
advertiser_sub_placement_namelast_attributed_touch_data_tilde_customer_placement~customer_placement{my_placement_name}TRUETRUE
advertiser_sub_placement_reflast_attributed_touch_data_tilde_customer_placement~customer_placement{my_placement}TRUETRUE
advertiser_sub_publisher_namelast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher{my_publisher_name}TRUETRUE
advertiser_sub_publisher_reflast_attributed_touch_data_tilde_customer_secondary_publisher~customer_secondary_publisher{my_publisher}TRUETRUE
advertiser_sub_site_namelast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name{my_site_name}TRUETRUE
advertiser_sub_site_reflast_attributed_touch_data_tilde_customer_sub_site_name~customer_sub_site_name{my_site}TRUETRUE
agency_idlast_attributed_touch_data_tilde_agency_id~agency_id{agency_id}TRUETRUE
app_versionuser_data_app_versionN/A{app_version}TRUETRUE
attribute_sub1custom_data.sub1N/A{attribute_sub1}TRUETRUE
attribute_sub2content_items[].custom_fields.sub2N/A{attribute_sub2}TRUEFALSE
attribute_sub2custom_data.sub2N/A{attribute_sub2}TRUETRUE
attribute_sub3content_items[].custom_fields.sub3N/A{attribute_sub3}TRUEFALSE
attribute_sub3custom_data.sub3N/A{attribute_sub3}TRUETRUE
attribute_sub4content_items[].custom_fields.sub4N/A{attribute_sub4}TRUEFALSE
attribute_sub4custom_data.sub4N/A{attribute_sub4}TRUETRUE
attribute_sub5content_items[].custom_fields.sub5N/A{attribute_sub5}TRUEFALSE
attribute_sub5custom_data.sub5N/A{attribute_sub5}TRUETRUE
city_codeuser_data_geo_city_code (internal only for now) N/A
TRUETRUE
click_createdlast_attributed_touch_timestamp if last_attributed_touch_type == "CLICK"N/A{click_timestamp}FALSETRUE
content_idcustom_data.content_idN/A{content_id}TRUETRUE
content_typecustom_data.content_typeN/A{content_type}TRUETRUE
country_codeuser_data_geo_country_codeN/A{country_code}TRUETRUE
country_nameuser_data_geo_country_enN/A
TRUETRUE
createdtimestampN/A{timestamp}TRUETRUE
currency_codeevent_data_currencyN/A{currency_code}TRUETRUE
date1custom_data.date1N/A{date1}TRUETRUE
date2custom_data.date2N/A{date2}TRUETRUE
device_branduser_data_brandN/A{device_brand}TRUETRUE
device_ipuser_data_ipN/A{device_ip}TRUETRUE
device_modeluser_data_modelN/A{device_model}TRUETRUE
device_typeuser_data_device_typeN/A{device_type}TRUE
TRUE
event_typenameN/A{event_type}TRUETRUE
google_ad_trackinguser_data_limit_ad_trackingN/A{google_ad_tracking}TRUETRUE
google_ad_tracking_disableduser_data_limit_ad_trackingN/A{google_ad_tracking_disabled}TRUETRUE
google_aiduser_data_aaidN/A{google_aid}TRUETRUE
ididN/A
FALSETRUE
impression_createdlast_attributed_touch_timestamp when last_attributied_touch_type == "IMPRESSION"N/A{impression_timestamp}FALSETRUE
install_createdinstall_activity_timestampN/A
FALSETRUE
install_publisher_nameinstall_activity_touch_data_advertising_partner_nameN/A
FALSETRUE
install_referrerexternal_intent_uri (only if referral_url in the Tune API request is empty)N/A
FALSEFALSE
invoke_url(_android|_ios|_fire)likely ends up in last_attributed_touch_data as $fallback_url, $android_url, $ios_url, and $fire_urlN/A
TRUETRUE
ios_ad_trackinguser_data_limit_ad_trackingN/A{ios_ad_tracking}TRUETRUE
ios_ifauser_data_idfaN/A{ios_ifa}TRUETRUE
ios_ifvuser_data_idfvN/A{ios_ifv}TRUETRUE
ipuser_data_ipN/A
TRUETRUE
is_coppauser_data_is_coppaN/A
TRUETRUE
is_view_throughlast_attributed_touch_type = IMPRESSIONN/A{is_view_through}FALSETRUE
languageuser_data_languageN/A{language}TRUETRUE
latitudeuser_data_geo_lat (internal only for now) N/A{latitude}TRUETRUE
longitudeuser_data_geo_lon (internal only for now) N/A{longitude}TRUETRUE
mat_iduser_data_tune_mat_idN/A{mat_id}TRUETRUE
metro_codeuser_data_geo_dma_codeN/A
TRUETRUE
os_iduser_data_android_idN/A{os_id}TRUETRUE
os_jailbrokeuser_data_is_jailbrokenN/A{os_jailbroke}TRUETRUE
os_versionuser_data_os_version, user_data_os_version_androidN/A{os_version}TRUETRUE
package_nameuser_data_app_package_nameN/A{package_name}TRUETRUE
platform_aiduser_data_kindle_idN/A{platform_aid}TRUETRUE
postal_codeuser_data_geo_postal_codeN/A
TRUETRUE
publisher_click_idlast_attributed_touch_data_tilde_external_touch_id~external_touch_id
TRUETRUE
publisher_namelast_attributed_touch_data_tilde_tune_publisher_name~tune_publisher_name{publisher_name}TRUETRUE
publisher_ref_idlast_attributed_touch_data_custom_fields.publisher_ref_idN/A{publisher_ref_id}TRUETRUE
publisher_sub1last_attributed_touch_data_tilde_tune_publisher_sub1~tune_publisher_sub1
{publisher_sub1}TRUE
TRUE
publisher_sub2
last_attributed_touch_data_tilde_tune_publisher_sub2~tune_publisher_sub2
{publisher_sub2}
TRUE
TRUE
publisher_sub3
last_attributed_touch_data_tilde_tune_publisher_sub3
~tune_publisher_sub3
{publisher_sub3}
TRUE
TRUE
publisher_sub4
last_attributed_touch_data_tilde_tune_publisher_sub4
~tune_publisher_sub4
{publisher_sub4}
TRUE
TRUE
publisher_sub5
last_attributed_touch_data_tilde_tune_publisher_sub5
~tune_publisher_sub5
{publisher_sub5}
TRUE
TRUE

publisher_sub_ad_namelast_attributed_touch_data_tilde_ad_name~ad_name{sub_ad_name}TRUETRUE
publisher_sub_ad_reflast_attributed_touch_data_tilde_ad_id~ad_id{sub_ad}TRUETRUE
publisher_sub_adgroup_namelast_attributed_touch_data_tilde_ad_set_name~ad_set_name{sub_adgroup_name}TRUETRUE
publisher_sub_adgroup_reflast_attributed_touch_data_tilde_ad_set_id~ad_set_id{sub_adgroup}TRUETRUE
publisher_sub_campaign_namelast_attributed_touch_data_tilde_campaign~campaign{sub_campaign_name}TRUETRUE
publisher_sub_campaign_reflast_attributed_touch_data_tilde_campaign_id~campaign_id{sub_campaign}TRUETRUE
publisher_sub_keyword_namelast_attributed_touch_data_tilde_keyword~keyword{sub_keyword_name}TRUETRUE
publisher_sub_keyword_reflast_attributed_touch_data_tilde_keyword_id~keyword_id{sub_keyword}TRUETRUE
publisher_sub_placement_namelast_attributed_touch_data_tilde_placement~placement{sub_placement_name}TRUETRUE
publisher_sub_placement_reflast_attributed_touch_data_tilde_placement_id~placement_id{sub_placement}TRUETRUE
publisher_sub_publisher_namelast_attributed_touch_data_tilde_secondary_publisher~secondary_publisher{sub_publisher_name}TRUETRUE
publisher_sub_publisher_reflast_attributed_touch_data_tilde_secondary_publisher_id~secondary_publisher_id{sub_publisher}TRUETRUE
publisher_sub_site_namelast_attributed_touch_data_tilde_sub_site_name~sub_site_name{sub_site_name}TRUETRUE
quantitycontent_items[].$quantityN/A{quantity}TRUEFALSE
referral_urlexternal_intent_uriN/A
FALSETRUE
referreruser_data_http_referrer (internal only for now) N/A{session_referrer}TRUEFALSE
region_nameuser_data_geo_region_en (internal only for now) N/A
TRUETRUE
revenueevent_data_revenueN/A{revenue}TRUETRUE
revenue_usdevent_data_revenue_in_usdN/A{revenue_usd}TRUETRUE
sdkuser_data_sdkN/A{sdk}TRUETRUE
sdk_versionuser_data_sdk_versionN/A
TRUETRUE
search_stringevent_data_search_queryN/A{search_string}TRUETRUE
session_datetimetimestampN/A
TRUETRUE
site_event_idtune_site_event_idN/A{site_event_id}TRUETRUE
site_event_item_namecontent_items[].dollar_product_brandN/A
TRUEFALSE
site_event_itemscontent_items[]N/A{event_items_json}TRUEFALSE
site_event_namecustomer_event_aliasN/A{event_name}FALSETRUE
site_idtune_site_idN/A{site_id}TRUETRUE
unit_pricecontent_items[].$priceN/A
TRUEFALSE
unit_price_usdcontent_items[].$price_in_usdN/A
TRUEFALSE
user_agentuser_data_user_agentN/A{user_agent}TRUETRUE
user_iduser_data_developer_identityN/A{user_id}TRUETRUE
valuecontent_items[].$valueN/A
TRUEFALSE
value_usdcontent_items[].$value_in_usdN/A
TRUEFALSE
windows_aiduser_data_windows_aidN/A{windows_aid}TRUETRUE
wurfl_brand_nameuser_data_brandN/A
TRUETRUE
wurfl_device_osuser_data_osN/A
TRUETRUE
wurfl_device_os_versionuser_data_os_versionN/A
TRUETRUE
wurfl_model_nameuser_data_modelN/A
TRUETRUE