All the analytics reported on Branch dashboard default to be unique. 

For example, if a user clicks on a Branch link 5 times, Branch dashboard will de-duplicate the user and display this as one unique click. This applies to all events on the Branch dashboard.  

Select visualizations also allow you to see total (i.e. non-unique) numbers - which are aggregated count of events without any user level deduplication. In the example from above, unchecking the “Unique” box will show a total of 5 clicks. 

Frequently asked questions about Unique Counts

How does Branch calculate unique counts?

Branch events are de-duplicated using a probabilistic algorithm to aggregate unique counts.  

Because of this deduplication algorithm, Unique counts may be within a 4% window of error. For example, if you have 100 total clicks, and 90 of those were from were truly unique users, it's possible that the dashboard could report within 4% of that 90 number. If you want a more accurate unique count, we recommend exporting raw data and de-duplicating numbers across events. 

Total counts on my dashboard are lower than unique

The algorithm Branch uses to deduplicate events works best with large datasets. With low event counts, the 4% error rate in Branch’s algorithm may sometimes cause unique counts of events to be higher than total counts. 

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.